When vitamin C is applied topically, in a potent formulation, the skin benefits in a variety of ways. The stabilized form of vitamin C used in Global Beauty’s Vitamin C Serum is called Stay C-50 (Sodium Ascorbyl Phosphate). This form of vitamin C is easily bio-converted to vitamin C, (meaning it is absorbed and used by the skin quickly), is highly stable and helps the skin achieve maximum photo protection.
While most clients can benefit from using this serum, several skin types and conditions really need this type of active ingredient. The benefits are most notable on aging skin, hyperpigmentation and dehydrated skintypes. This is largely because topically applied vitamin C has been clinically proven to:
• Fight free radical damage, making it a key antioxidant in fighting UV damage (Plastic & Reconstructive Surgery, January 2000)
• Lessen erythema (redness) in the skin (Int’l Journal of Dermatology, Aug. 2004)
• Reduces transepidermal water loss, which consequently helps fragile skin respond to the environment.
• Stimulates collagen synthesis and helps preserve existing collagen (Healthy Aging, Aug. 2007, J Invest Dermatol. 2001)
It is important to note that high levels of the vitamin C are required to get the therapeutic benefits. Our Vitamin C Serum contains 15% Vitamin C and as the client continues to use the serum they will find the skin less sensitive to the environment, a hydration that they may not have previously noticed and a lightening and smoothing of the skin. Remind your clients that vitamin C levels in the skin reduce with advancing age and need to be replenished orally and topically.
Serums should typically be applied on clean, dry skin, and then followed with sunscreen and/or moisturizer. If the client is using a Retinol or AHA product, they would then apply those resurfacing topicals once the Vitamin C Serum has fully penetrated (3-5 minutes after being applied).
This is a great time of year to introduce the Vitamin C Serum to your clients, just as the spring is starting, and the sunny days grow longer and warmer.
WHAT'S NEW? We continually seek methods and resources to improve our customer satisfaction. Global Beauty now offers three unique Comprehensive Opening Order Packages.
These all inclusive packages contain everything you need to start your own skincare line in either Pearl, Platinum or Golden Packaging.
Opening Orders include Private Label Skincare products for:
• Anti-Aging/Mature Skin
• Sensitive/Normal Skin
• Acne/Oily Skin
• Specialty Skincare
• Backbar Professional Size
Also included with all Opening Orders:
• Private Label Branding
• Complimentary Marketing Collateral and Skincare Starter Kits
(On-Site Training is available for your Spa)
In our committment to fullfill your Spa's individual requirements, the quantities may be changed to accommodate the number of your treatment rooms. Please call for more information.
PRODUCT SPOTLIGHT - MARCH SPECIAL
Dermal Skin Peel 2.5oz
The vast majority of your facial clients love the feeling of smoother skin that chemical peels offer. If they come to you for facial treatments already, and you know they love peels, why not offer them something milder, but still potent, that they can use in between salon visits, at home?
The Dermal Skin Peel, containing 7% salicylic acid is a great “at-home” peel mask that your clients can use when they are unable to visit as often as they might like, and continues to reinforce the amazing products you offer. Clinically proven to smooth the skin, lighten pigmentation and help reduce breakouts, this can be used anywhere from once per week to several times, depending upon the skincare goals.
As you may know, salicylic acid is a highly effective ingredient used in many dermatologic topicals from dandruff shampoo and corn removal products, to anti-acne and anti-wrinkle peels and products. It is such an amazing ingredient and ideal for almost all skintypes except those that are highly sensitive or allergic to aspirin.
Call for Details
FEAR FACTOR 101: Selling Retail Products
Focusing on your product sales can often be stressful if you have not studied the “art of selling”. Many estheticians (and receptionists) will argue that they are feeling fake and do not want to push themselves to retail and rebook their clients. This makes it very difficult for you, the salon owner, since you see your business quite differently, recognizing that your retail sales are vital to the health of your business. What are you going to do? How will you grow your retail?
Product knowledge is important, but only the beginning. If your goal is to grow your business and increase profits, you will need to invest in sales education and “teach” your staff how to sell. Here are some suggested ways that you can increase sales in the salon (no matter how large or small your business):
Take your products and write up the Features/Benefits of each one and encourage you staff to memorize them. Try using flash cards, just like in high school. Test yourself and your staff.
| Product | Feature | Benefit |
| Dermal Skin Peel | Contains 7% salicylic acid | Smooths the skin, reduces breakouts and dark spots. |
Choose a “book-of-the-month” for the salon, selecting a sales book that contains closing techniques, how to talk to a client and relationship selling. There are many fabulous books available on these topics. Meet with your employees and share what you each have learned, and how these techniques can help salon sales.
Take a good look at your services, products, displays and overall way you communicate your unique selling position (USP) to your core customer group. Does it need a change? Does it support retail sales? I was in a salon once, mid-summer, and all their sun products were way up on the top shelf. It made no sense to me. Eye level products should be beautiful, with a great seasonal display or relevant information.
Everyone that answers the telephone should learn how to “upsell”. Always, when booking a facial, offer it with another service. For example: When a client calls to schedule her regular facial, ALWAYS ask if she would like it with an a-la-cart service, such as lash tint, makeup application, brow wax, oxygen treatment, collagen eye treatment, back facial, etc. It is your responsibility to ask, not the customers’.
We often talk about showing each customer that they are special, but what have you 
done lately to express that? At Global Beauty, we are very serious about treating our customers like one in a million. We work hard to maintain high standards and know that each one of you is very important to our success. We are not aiming to be a “mass-market” private label skincare company, as you likely are not trying to be a drive-thru salon. We constantly look for ways to make you feel special. Find ways to exceed your clients expectations and they will tell their friends about you, and stay loyal through the years.
If you need ideas, just give me a call and we can brainstorm for your business.
Ellen's Been Reading...
I read a lot of books and articles all the time, and hope to share information that I think will empower and help you continue to reach all your goals.
The latest book I have really enjoyed is Secrets of Six-Figure Women by Barbara Stanny. It really speaks to how as a society, women have tended to undervalue themselves in a variety of different ways, and what we can do to change some of our habits that lead us to earn less, and not achieve our dreams. The author writes very well, interviews highly successful women, and it does not matter how much you earn, but if you want to earn more than you currently are, this is a must read. I wish I had read this twenty years ago!
To your success, Best Wishes...
Ellen
EASTER TRIVIA
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Easter always falls between March 22 and April 25 |
