Dear Friends...
This has been quite a year for us all. I am of the opinion that even with all the changes that life brings, we have to look forward to the future with optimisim and plan for growth in our businesses.
Spas have to work harder, we all have to work harder at keeping clients engaged and encouraged. Sometimes when it is slow I read more, take time to prioritize, and just “hang in there”.
So, I am going to encourage you to keep improving yourself, your spa, your customer experience and your communications, so that you can stay healthy and help your business grow. Read good books, listen to audio books or music that inspires you to learn, donate your time, money or both to children, aging friends and those in need.
Most of all, have a wonderful holiday season looking back on your successes this year, rather on what didn’t happen. Make a list. I am sure there have been many satisfying moments that add up to “the good life”. Relish in it.
Best,
Ellen
Winter SpinHow can you spin your services to sound fresh, fun, and mix it up? Think of the basic martini….and now think of the selection at martini bars…..
It is easy. You can mix and match masks, peels, then sprinkle in some new essential oil blends, and “voila”, you go from a European Facial (Dirty Martini), to a Deluxe Skin Firming Facial (Cosmopolitan or Lemon Drop Martini).
Graphics are easy to purchase and this will give your estheticians something new to talk about.
PRODUCT SPOTLIGHT - New Travel Kits Global Beauty is excited to introduce our very affordable, customized, beautiful and practical travel kits.
As we continue to help you build demand for your brand, you will see the retail sales grow and grow and grow. These new kits, broken down by skin type will help you introduce your private label line or provide the travel kit that clients love to have. With only a six piece minimum, your logo is not only on your bottles, but also on the kit marketing card. Step-by-step instructions are also included.
| Kits for: Acne Clearing • Age Management • Skin Lightening •Post-Peel Recovery Mature - Very Dry • Normal - Dry • Normal - Oily Sensitive Skin & Rosacea • Cellulite Treatment |
Adult Acne with Global Beauty Products
Offering a private label skin care line has many benefits as you likely know if you are reading this. If you fail to carry a good acne system then you will miss the 80% of the female population struggling with breakouts at sometime in their life. Acne Vulgaris is still the number one complaint Dermatologists see on a daily basis. One in four visits are for acne or acne-related conditions
So, with all the dermatologists, acne products and OTC skincare chains (ala Sephora), how come acne still continues to plague women of all ages (and many men)?. It is typically due to lack of information, education and customized skin care regimens, that usually require a good esthetician who takes the time to work with the client.
Global Beauty has products that are designed to work with a variety of skin concerns, including teen or adult acne, and will give your clients skin improvement within four weeks. We have been working with acne prone skin for over two decades and know how to help you!
Our new Travel Acne Kits (Normal/Oil), (Normal/Dry) are a great way to start, or just put your own kits together. (we just make it easy…!)
10 Ways to Jump Start your Sales in January
• Build your Credibility – Become a Specialist in the eyes of your customers and community.
• Change your display and merchandising. Add color and sparkle and POS Cards (ask us if you need them for Global Beauty – they are complimentary)
• Collect your clients e-mails and keep in contact with them.
• Emphasize relationships – how can you create more customer contact?
• Increase sales per customer – brainstorm and create the incentives.
• Make your salon a “lifestyle” salon and a place to host events.
• Capitalize on the “gift with purchase” promotion to move slow selling products.
• Educate your clients better on how they can enjoy all that you have to offer.
• Read “Purple Cow” by Seth Godin
• Have fun and exceed the expectations of all your clients with your enthusiasum.
